TUG CONNECTS 2024: ignite!

Every business must deliver an online shopping experience that enables their B2B customers to search their products, add them to cart, and check out. Without a transactional site, wholesale distributors and manufacturers will lose revenue and relevance. But to be a differentiator in the marketplace, businesses must go beyond the catalog shopping experience and focus more on the customer experience from the customer’s perspective. In survey after survey, convenience trumps price in B2B customer purchase decisions – today’s busy buyers want efficiency, usability, and personalized experiences.

In this session, we’ll look beyond the basic online buying experience and show ways to bring added value to the end user. We’ll also provide real-world examples of progressive companies who are extending their online presence by focusing on customer experience from the customer’s perspective, then adding functionality and developing a roadmap to better engage and support their customers online – with a goal of driving more online sales.