TUG CONNECTS 2024: ignite!

Understanding and objectively classifying your customers is fundamental to all of the decisions you make concerning pricing, discounts, and sales activities. Too often distributors make decisions based on unreliable perceptions of which customers are truly carrying their business.

The National Association of Wholesaler-Distributors (NAW) have put years of research into customer stratification, and ProSales is the key to applying their conclusions and best practices to your business.

This demo will show you how you can quickly and effectively implement the NAW best practices of Customer Stratification and Modelling. What are the factors that contribute to your model, what are effective strategies that arise from your stratification results, and how can you expose these results to your entire organization are all addressed in this brief, yet powerful, demonstration!