TUG CONNECTS 2024: ignite!

For nearly all distributors, it is absolutely necessary to look at the source of your revenue (your customers) using a segmentation or modeling practice. It’s more than just labeling a customer and figuring out how much to charge them for a product. Done right, it can improve your performance in many areas, allowing your management, your sales team, and your customers to become aligned as never before. This is done utilizing segmentation for prioritizing actions across departments, creating incentives or rewards for your customers that align with your goals, or creating more effective benchmarking processes to identify potential issues sooner.

NAW’s approach to Customer Stratification makes the science easily understandable within a framework that is easily deployable and adaptable to the particular landscape of your business. Customer Stratification is an essential tool for any executive team looking to identify and exploit both new and hidden sales opportunities for growth already present within their current business scheme without having to incur the burden of additional spend or investment.

Learn how the NAW’s Customer Stratification approach is not simply a sales practice. It’s how distributors can achieve profitable growth.