TUG CONNECTS 2024: ignite!

Personalization strategies that drive optimal customer adoption and keep customers coming back!
Personalization is now an expectation. In eCommerce, buyers value quality product recommendations. In the 1990’s this innovation was a breakthrough & at one point Amazon published that 35% of sales came through recommended products. Now, in 2024, buyers expect good recommendations that promote products they need or like, but might not have looked for. Great recommendations keep the buyers coming back for more, increase Conversion, Average Order Value, Customer Lifetime Value & more.

Beyond Personalization within the eCommerce shopping experience, there are enormous opportunities in the B2B world for Personalization to drive eCommerce adoption through other communication channels. The one with the highest ROI is personalized email retargeting driven by abandoned browse sessions and abandoned carts. If you want to repurpose that value and double down, BCC the sales rep for accounts targeted in an adoption campaign. The sales reps then know what the buyer was interested in and can bring the products up in conversation, or even suggest other products adding their own value.

Join Jeremy Ott, Director of eCommerce & Marketing @ Reinders, and Ben Rudnick, your eCommerce friend in the Fun Hat + ATWIX’s VP of Digital Transformation for an informative discussion on what works well. Jeremy with Reinders shares the first hand experience with proven success. Would you like 230% eCommerce growth? Ben & ATWIX have delivered that this past year for one of our B2B eCommerce clients. This session will be fun & interactive, yet also give you key insights to take home and drive adoption, penetration and boost all the right KPIs.